TONIKA BRUCE

The Business Leadership Watch

The Business Leadership Watch Rebecca Guillen

The Business Leadership Watch

The Business Leadership Watch is a series that features leaders from different industries, their journeys, insights, and advice for our professional community.

In this edition of the Business Leadership Watch, we interviewed Rebecca Guillen, a top Wellness Advocate and Certified/Licensed Athletic Trainer. Guillen is an optimistic educator who found her passion in her calling. Follow her as she talks about starting and running a business as a working professional.

Rebecca Guillen

Rebecca Guillen

Wellness Advocate and Certified/Licensed Athletic Trainer

Rebecca Guillen is the founder of Your Oily Blend, a wellness advocacy platform, and a Licensed Athletic Trainer. The mother to two girls works at a chiropractor firm and runs a home-based business selling essential oils and other natural health remedies from doTerra.

Guillen’s passion for teaching led to her discovery of wellness advocacy. For her, this is about healing people and solving their problems. As a health practitioner and trainer, she is naturally drawn to natural remedies. Pairing that with her knowledge about how the human body functions, she teaches people how to use these alternatives for a healthy lifestyle. 

Rebecca was inspired to create a home-based business after seeing the time-freedom in this model that allows you to build a business your way. 

When Guillen saw how much relief her new lifestyle provided physically and mentally- she knew that there needed to be greater awareness about these natural alternatives among people like her patients, those in need, or wanting something better because traditional medicine didn’t work.

1. What led you to start your business? What makes it unique?

What led me to start my business was the desire to educate. Since grade school, I knew I had a passion for teaching others. I am in the business of education, but not in the way one might think. As a doTERRA Wellness Advocate, I educate on safety, usage and benefits of essential oils, and the health and wellness journey. I was first introduced to essential oils when one of my kids was sick. I knew I wanted to find a safer alternative to ease her symptoms. When I saw the results, I was all in. I needed to educate myself first, then spread the word. I always say knowledge is power. I help empower others to take control of their health and wellness through education.

2. Evolution is a key part of any successful business- it must adapt and change to survive and thrive in the ever-changing marketplace. How have you seen your business evolve in time? What informed these changes and growth?

I have dived a little into different social media platforms with the technological advancement. Especially after the pandemic forced us to embrace doing life over the internet. The options for business now are endless, click funnels, social media, online classes and groups, etc.

That is the nice thing with this business; you can adapt and build it your way. Depending on your target demographic, you can tailor your products to suit your goals. Covid has definitely pushed me deeper into social media platforms for obvious reasons, and I am grateful for that because the people I reach now have increased exponentially.

3. What are the biggest challenges, as a Latina businesswoman, you have faced running or starting your business, and how did you overcome them?

As a Latina business woman, I don’t see challenges but advantages. I have direct access to different communities and the fresh perspective they bring to the network. Because I am diverse myself, I believe I enrich the lives of others. When we focus on the positive qualities of others, we enjoy the benefits life has bestowed us on earth.

4. What lessons have you learned that you can share with other entrepreneurs and business leaders?

I have learned to be comfortable with being uncomfortable. You grow the most outside your comfort zone. That is so true.

5. In what ways do you think your company culture contributes to success?

The company culture at doTerra aligns with many of my values- compassion, service and community. I value these things, and therefore I can thrive in my business that calls for compassionately serving and helping people get well. I focus on having compassion for others, so I may find a way to alleviate their pains, which leads to relationships and building a community. Ultimately, that’s what real success is. It fills my soul.

6. What impact do you hope to make in your industry or community?

I can speak with experience of the impact these oils and knowledge have made in my life and my patients. I hope to share that same experience with anyone searching for it.

7. How have you managed fundamental growth while maintaining a quality product or service offering? What advice would you give other entrepreneurs looking to achieve similar success, especially online?

Have a duplicatable system. Keep it simple, and others will feel like they can do it. As an entrepreneur, your goal should be to build a business and a system. Others will want to follow in your footsteps-how will you help them? The business model at doTerra is friendly to anyone who wishes to start a business as a working professional, and I would encourage them to go for it.

8. What informs your discipline in business? Take the readers through behind-the-scenes on your typical workday.

There is no typical day in my life, as each day brings new challenges and opportunities. However, there are some common themes that inform my work and keep me motivated. 

I believe I am blessed to do what I love. 

First and foremost, I am a working mom. That means that my time has to be balanced between my family and work, so I have to be deliberate about how I use it. I like it because it keeps me very organized and driven. 

Secondly, I am a licensed trainer and wellness advocate. I am passionate about helping others reach their fitness and health goals. I love being able to share my knowledge with others and seeing them reach their potential.

9. How do you see your industry unfolding in the future? Trends for businesses in this niche to brace for?

The wellness industry is exploding, and I see it only growing from here. The world is desperate for natural health solutions. They just need the knowledge to start the journey and stay on course. 

There is no doubt that wellness and natural health solutions are getting the attention. As more and more people become aware of the need to take care of their bodies and minds, there will be an increasing demand for these services. Some of the future trends we can expect to see in this growing industry:

Wellness advocacy- there will be continued emphasis on promoting wellness and preventative care, rather than just treating illness after it has developed. 

Wellness coaching is another burgeoning area, as people seek professional guidance on achieving their health goals. In addition to one-on-one coaching, there are also many new online programs and apps that provide personalized support. And essential oils continue to gain popularity as a natural way to support overall health and well-being.

10. What advice do you wish you had before or during the early stages of your business?

Rejection is protection. Sometimes when an opportunity is not for you, a better one is usually on the way. Don’t be discouraged by rejection.

11. What quote or lesson resonates most with your work ethic or personality that you wish others would also live by?

Do for one what you wish you could do for everyone. Sometimes I think, “how can I possibly change the world?” Then I realize even if I can help one person, I have changed their world.

12. Lastly, let’s have some fun. Fill in the blank. Everyone would be so much calmer in life if they just ate more of Empanadas! 

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My name is Tonika Bruce. I am a registered nurse, a renowned author, and a serial entrepreneur passionate about leading and inspiring people.
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