Running a business is never easy, but luckily, software advancements have opened the door to innovative solutions.
We will explore in this article how modern digital capabilities can help smooth out the bumps in any organization’s journey from concept to completion. Get ready for increased collaboration between teams and improved project management – with modern-day technology, anything seems possible; you only need to get the right tool.
Contrary to some skeptics’ belief, technology is not here to replace humans in the workplace but rather to enhance roles.
Below are ways technology can help your business grow (even if you are a small business).
Business Communication Enhancement
One of the biggest challenges facing medium and small-sized businesses is communication. The heart of satisfactory customer service is how and when the company communicates with its customers throughout the journey.
However, in this digital age, there are numerous channels and bases to cover when it comes to customer inquiries.
How does a small business owner maintain high standards with consistent and fast feedback to your clients? After all, in this hyper-connected, tech-savvy world, customer experience matters a lot for long-term success.
Automating some customer service operations will help with consistent quality communication between your business and customers or potential customers.
Chatbots are gaining popularity in quick customer inquiries and improving customer experiences. Using a Chatbot is a great way to enhance customer service. It allows customers to ask questions or provide feedback quickly and easily without having to wait on hold or send an email that may take days or weeks for a response.
According to the MIT Technology Review report (Humans+Bots), 90% of businesses that used chatbots registered enhanced complaint resolution.
Sales and Marketing
Now more than ever, sales and marketing are crucial elements for success in any organization. As the digital era progresses, these departments have started working collaboratively to emphasize user experience (UX) as an integral part of their strategy-building process.
These are innovative automation methods a business should take advantage of for better sales and marketing processes to scale:
- automated lead generation & tracking technology
- social media scheduling & data analysis tools
- Automated email marketing
- AI-driven sales assistants
- machine learning A/B testing tools.
Sales and marketing departments can also benefit from technology advances by leveraging social media platforms and running campaigns tailored specifically to their target audience.
Various automation tools can help streamline day-to-day operations, such as CRM tools for customer follow-ups or information and data organization.
Today, there are tools for enhancing and cutting back on time spent on most administrative tasks, from sending payment invoices to scheduling appointments.
Not to mention, tools that can help all software or apps a business uses to automate all the related functions. An excellent example is Automate.io which can help update information between a CRM and Google spreadsheet.
Other than automating tasks, an all-in-one CRM can help with Business Intelligence (BI), especially small businesses that cannot afford business intelligence tools by helping to gather customer intel and creating an effective customer-centered strategy.
Running a business has become much easier with remote collaboration. Companies can afford to outsource labor by engaging temporary contractors and freelancers cost-effectively.
Finally, cloud storage systems like Google Docs or Dropbox allow teams to collaborate remotely in real-time on projects without needing to be physically together.
Google Docs allows people to collaborate remotely on content and edit documents. Dropbox takes it further with cloud platforms which allow massive files like 4K videos to be edited simultaneously across vast distances.
Efficient Projects Management
Technology has undoubtedly made it easier for businesses to scale. With the advent of project management software and tools like Asana, Trello, and Jira, organizations and ventures can manage projects with greater efficiency and clarity. That not only saves time and money but also allows businesses to grow at a much faster pace.
For example, a business can easily track the progress of a project by creating tasks, assigning them to team members, specifying due dates, and adding comments or attachments as needed.
Comments and media attachments can help clarify instructions or provide updates on the project’s status. And if there are any questions or concerns, team members can easily communicate with each other through the software’s messaging system.
Project management software helps businesses stay on track with work progress, especially when working with remote teams.
The possibilities of what technology can do for businesses are endless!
By leveraging the power of tech tools and software applications, startups can scale up efficiently while maintaining productivity levels regardless of geographical location. So if you are looking for ways to improve your business operations, look no further than modern technology. It may be what you need.
Try Phalera CRM for your small business – Watch Demo