TONIKA BRUCE

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women leadership skills

How A Black Female Innovative Business Leader Is Leading Digital Marketing For Nonprofits

How A Black Female Innovative Business Leader Is Leading Digital Marketing For Nonprofits

Female Business Leader In the ever-changing business world, it’s essential to stay ahead of the curve. That’s why innovative business leaders are always on the lookout for new trends and ways to improve their operations.

More and more, businesses have realized the importance of digital marketing in reaching their target audiences. But what about non-profits? Enterprising business leaders are stepping up to provide innovative solutions that allow these organizations to compete in a digital world.

Here is one such leader and her work in helping these non-profits and new ventures thrive online.

So without further ado, let’s meet Tonika Bruce!

Tonika Bruce is a business innovator who has taken on the challenge of leading digital marketing for new ventures and non-profits. She saw an opportunity to help these organizations bridge the gap between them and their potential donors or customers and seized it.

She is the founder and CEO of Lead Nicely Inc. a company helping new businesses and non-profit organizations, such as associations, schools, and Christian Ministries establish an online presence and launch effective marketing campaigns.

As an entrepreneur with a passion for leadership, she has founded several ventures with the goal in mind to help people in these industries build business and leadership capacity. Currently, she hosts a 3-minute podcast that offers quick inspiration for leadership and business challenges.

Addressing The Challenges Facing Nonprofits And New Ventures

The Nature Of Non-profit Organizations

There are a few different types of nonprofits, but generally, these are organizations not making money (profit) and exist to serve a social or environmental mission.

Many are run by volunteers and rely on donated time and services to fulfill their mission. Others may have paid staff, but most of their funding comes from donations and grants.

That is why they rely on marketing to generate awareness about their mission and services to reach these donors and volunteers.

However, since they don’t have the same marketing budget as for-profit businesses, they need to be more creative. One common way is through crowdfunding platforms like Kickstarter.
Another is getting digital marketing consultants that understand their target, and needs and can craft affordable solutions for them.

Do Nonprofits Need Digital Marketing?

Many nonprofits rely on donations from the public to keep them going, and in this day and age, a big part of that donation comes in the form of online giving. Digital marketing can help them reach new audiences, connect with potential donors, and raise money for their cause. It is also true that many do not invest in marketing for fear of coming off too aggressive, among other challenges highlighted here.

Another challenge is generating traffic to their website. Non-profit websites tend to be informational rather than transactional, so it can be hard to get people visiting the site to take action or engage. These organizations often have a limited budget, which means being strategic about resource allocation, so most of the budget cuts fall on marketing.

So how do they do this without breaking the bank? By gaining access to effective and affordable digital marketing plans that will help them stay relevant and visible. The same applies to new businesses.

Innovating Digital Marketing For Nonprofits

As someone who started many businesses with a good number flopping, she understands the struggles of being a new entrepreneur and having a limited budget. Tonika Bruce is now helping level the playing field for these organizations and business start-ups that can not afford an extravagant budget.

Through her digital marketing company, the business leader helps them launch and scale by offering valuable digital solutions. From the time clients sign up for the services, they are guided through business name brainstorming to navigating their digital marketing strategies that best fit their niche – logo design, website development and optimization, and social media management.

The potential client also gets the option of selecting a specific service or going for an all-inclusive package. What sets her business apart is tailoring campaigns to specific causes or issues. For example, depending on the nonprofit’s immediate need, she will focus campaigns on raising awareness for an upcoming charity event, recruiting volunteers, or raising money for a project.

By targeting their efforts towards specific causes, these companies can make the biggest impact possible with their time and resources.

For Female Business Leader

For Ms. Bruce, it is not simply about offering digital marketing solutions, it is also about empowerment and training to manage their campaigns for the future. With this building block, she strives to not only provide solutions but also empower entrepreneurs and organizational leaders.

On a more personal level, the female business leader offers training and coaching opportunities for clients to help them develop skills to run their ventures successfully. These innovative online courses center on business strategies and team management. Using social media platforms, Tonika Bruce shares her passion for leadership on Youtube, LinkedIn, and Instagram.

Future Prospects For Clients

The business leader plans to reimagine how clients access their services by creating an automated platform. The move will automate content marketing services by connecting clients with digital strategy experts, social media managers, writers, and designers. With this, clients can handpick their content creators directly.

The Parting Shot

Considering the challenges business start-ups and non-profit organizations face, finding the right digital marketing partner can be a real blessing. There is a lot that these groups of ventures can benefit from digital marketing. For new businesses and nonprofits, it’s a great way to get their name out and build a following. It can also help to create awareness around important issues or causes. Not to mention, digital marketing allows them to target specific demographics, which can help reach the right people with their message.

Catch up with Tonika Bruce on her interview with Ideamensch magazine.

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business ideas

7 Book Recommendations On Entrepreneurship Success

7 Book Recommendations On Entrepreneurship Success​

As an entrepreneur contemplating launching a business, you need a significant balance of insight, strategy, and practical advice from individuals who have been through the entrepreneurial journey. For instance, setting up a business requires guidance on the challenges to expect, the key activities to prioritize, and how best to budget resources to run a business. Explore 7 must-read book recommendations on entrepreneurship success, offering valuable insights and strategies for aspiring entrepreneurs.

Although some entrepreneurs quickly apply for classes, training sessions, and seminars, books are the most affordable and convenient method to begin learning. In addition, well-authored books highlight the blunders previously made by startups and offer professional advice on averting similar mistakes. Therefore, despite the nature of the business you aspire to venture into, here are seven insightful and recommendable books to read before you begin.    

1. Relentless Pursuit: Tips For Unlocking Your Potentials By Tonika Bruce

Relentless Pursuit compiles proven tactics that can help in unlocking the unexploited potential within an entrepreneur and eventually propel them to victory. The strategies in the book will guide you on how to handle business challenges, identify vision, and build networks to succeed against all odds. The guide emphasizes that to be successful, people must overcome their challenges, and in the process, explore their creativity, becoming prosperous business owners. Furthermore, the book inspires relentless success that individuals enjoy after accomplishing their objectives despite the obstacles. The author’s goal is to help people find true success by elevating their self-confidence, happiness, and fulfillment.   

2. Zero To One By Peter Thiel

Peter Thiel, a legendary investor, and entrepreneur elaborates on the significance of businesses developing new products or services. The reading explains how the current companies are focusing on creating new products or enhancing existing products. As the book title suggests, the author appeals to all entrepreneurs to take the world from a state of nothing to something by developing entirely new solutions and merchandise that add more value. Inside the pages, he details some actionable guidelines for entrepreneurs to follow when starting a business and developing a new product or solution. “Zero to One” is one of the best entrepreneurial books for anyone thinking of starting a business. 

3. The Lean Startup By Eric Ries

Eric Ries wrote this book for aspiring entrepreneurs who have viable business ideas they would like to develop. The book acts as a validation to start the business when the entrepreneur has an assurance that the market will pick up and has gathered all necessary resources to facilitate it. Additionally, the book outlines a procedure to emulate, ensuring that you invest smartly by averting unnecessary risks. It also outlines a build-measure-learn process that advocates for creating and testing a prototype rather than making assumptions about how the product will perform in the market. Eric suggests following this procedure continuously while improving and adjusting the product according to the client’s feedback.

THE 7 TRAITS OF SUCCESSFUL PEOPLE

4. How To Win Friends And Influence People By Dale Carnegie

This writing by Dale Carnegie is a necessary read for any aspiring entrepreneur or leader. The author designed a book for people who wish to develop their people skills and nurture relationships that will make them thrive at work. It lists all the vital ways an entrepreneur can use to create friends and connect with potential clients. The author also explains how entrepreneurs can win over their business competitors, potential investors, or even individuals who do not believe in their business concept. Making friends is an effective and affordable way of expanding your business or dealing with the competition; therefore, this book offers wisdom that all entrepreneurs need to know. 

5. Essentialism: The Disciplined Pursuit Of Less, By Greg McKeown

Entrepreneurs live hectic lives. They have to acquire new skills, liaise with clients, monitor their competition, negotiate, read endless books, and market their products to succeed in their ventures. Not to mention, they are also human beings who have to keep fit, live healthily, and spend time with family. As such, they barely have enough time to execute their schedules, so they must learn how to prioritize their time. The book explains how best business owners can maximize their time and make the most out of it. It is a practical guide for all entrepreneurs struggling with time management. 

IF IT ISN'T A CLEAR YES, THEN IT'S A CLEAR NO.

6. Think And Grow Rich by Napoleon Hill

“Think and Grow Rich” is a renowned business book that has helped numerous entrepreneurs in developing and implementing successful business plans. The author provides aspiring business leaders with wise advice on professional and personal development. It guides entrepreneurs on how to seek answers from within and alter their mindset. Furthermore, Napoleon Hill gives a valuable lesson on how to set an objective and accomplish it. Evidence indicates that most successful entrepreneurs have read and implemented the knowledge of this book. 

7. Getting Things Done: The Art Of Stress-Free Productivity By David Allen

Most business owners quickly get lost in the details of running a business and often get overwhelmed. The author of “Getting Things Done” teaches practical tips on dealing with stress and upholding perspective on your business. The book provides wisdom to help entrepreneurs remain relaxed and have a clear mind when making business decisions vital for success and productivity. 

Conclusion

Entrepreneurial books have been offering invaluable wisdom to business owners when they need advice on how to improve their investments. Although entrepreneurs are typically busy, successful business owners create time to read and update their knowledge of current affairs. Therefore, you should also set up daily reading routines because entrepreneurs are lifetime students. These books are an excellent starting point for anyone thinking of launching a business.

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business ideas financial strategies

8 Keys To Understanding Your Market As A Small Business Owner

8 Keys to Understanding Your Market as a Small Business Owner

A target market is an assembly of people with similar traits or needs that you aim to serve. A target market represents the ideal group of customers that business management should deliberately focus most of its marketing efforts on. In this article, we will explore eight ways a small business owner can identify the market it serves.

The Importance of Understanding Target Market

A company that identifies its target market can create an effective marketing communication strategy. Understanding the target market helps a business develop the most cost-effective method to satisfy the customers’ essential needs.

Knowledge of the target market, such as the demography, helps a business select marketing tools to increase sales. Acquiring actionable insights into the target market enhances the business adaptability, essential for fruitful inbound marketing.

Understanding the target market and obtaining effective communication channels are arguably the most vital steps to developing a successful marketing strategy.   

Keys to Understanding Your Market

1. Develop a Buyer Persona

Creating a buyer persona is the first step to understanding your target market. A buyer persona is the general and fictional representation of an ideal audience, and developing one aids a business to acquire more insights about its ideal customers.

A compelling buyer persona includes psychographic information, demographics, customers’ lifestyles, communication preferences, responsibilities, and media consumption. Creating a buyer persona helps a business to produce products or services that resonate with its target audience.

2. Analysis of Existing Customer Base

Analyzing and understanding the purchase patterns and characteristics of the current customers can give insights into the business and target audience. For example, manipulating, modeling, and profiling the data on the existing customer list helps the business understand its target audience’s age ranges, geographical distributions, and lifestyle factors.

Furthermore, a small business owner can utilize the existing data to identify which marketing campaigns and communication channels worked in the past. Therefore, the analysis helps the entrepreneur to reveal crucial untapped opportunities and understands customers’ buying patterns

3. Profound Research, Analysis, and Segmentation

Profound analysis and further segmentation of every customer demographic can reveal the specific needs of a target audience. Deep analysis may include doing some social media digging. Following hashtags relating to your business give an understanding of what your target audience is doing in real-time.

A business can look at what the competitors are doing on social media and utilize that information to know what content to produce for its target audience. Segmentation will help small business owners know the specific products or services for each audience group.

4. Watching the Competition

Keeping an eye on the competitors’ activities, the market they are targeting, and the strategies they are utilizing to meet the needs of their customers can aid a smaller business in understanding its potential audience.

Keeping a tab on the competitors can give insights to a small business on how to develop tactics to fulfill its customers’ needs and differentiate itself from the competition.

Watching the competition will help an entrepreneur to understand the market trends and target audience.

5. Challenge the Assumptions and Norms

Successful business owners do not assume that they understand their customers, despite many years in the market. Entrepreneurs continuously conduct market audits by critically reassessing the trends as the businesses evolve.

Businesses must research the precise customer segmentation, purchase motivation, and the differences in demographics, then compare the research findings with original assumptions about the target market. Additionally, business owners should interview or listen to their customers’ needs.

Finally, entrepreneurs should implement the feedback from the customers, even if it conflicts with their initial assumptions or norms. Small Business Owner

6. Perform Test Campaigns and Embrace Setbacks

Small businesses should test their marketing campaigns to understand the needs of their target audience.

Running test campaigns help the business to find the strategies that work best, content that captures customers’ attention, and calls to action that resonate with the potential target market. Consider applying both offline and online marketing campaigns to gauge where your potential customer lies.

A further breakdown into strategies like email marketing and social media will help give clarity on the demographic. However, not all tests will be successful; thus, an entrepreneur should embrace failure and learn from the mistakes.

7. Periodic Assessment

The audience is increasingly becoming fragmented, and the technology is constantly evolving; therefore, businesses need to revaluate their marketing strategies regularly.

Periodic assessments and continuous updates of customer persona and audience profile will help small business owners to understand their target market. In addition, entrepreneurs can use test campaign results and current data to understand and connect with the target market. 

8. Use Analytics

Using analytic tools can help  businesses learn more about its target market. For example, analytics gives a detailed breakdown of the audience’s interests relating to content, products, or services on various online platforms. Furthermore, analytics tracks the audience’s online activities, thus helping entrepreneurs to acquire insights about the target market. 

Technology has made it easy to gather useful data relating to the people your business targets. 

Conclusion

Understanding the target market is essential in helping a business owner craft strategic marketing campaigns and meaningful marketing messages that resonate with the audience, resulting in increased sales.

Additionally, deep knowledge of the target market facilitates a good relationship between the business and clients because the business is aware of the customers’ needs and how to satisfy them.

Conducting a comprehensive marketing audit is an excellent way to understand the target market. A marketing audit takes an objective assessment of the marketing landscape that aids a business owner in gauging the current marketing tactics and identifying the right target customers for maximum return on investment

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business ideas

Why Building A Work Culture Of Inclusion, Diversity, And Belonging Is Essential Today

Why Is Building A Work Culture Of Inclusion, Diversity, And Belonging Essential Today?

Inclusion, diversity, and belonging are three words that have become a hot topic within professional circles and sometimes even used only for political correctness- with the implication and necessity lost. What do they mean? And what does it mean to build a work culture of inclusion, diversity, and belonging? In this blog post, we will answer these questions so you can create an inclusive build work culture of inclusion environment! We want to dive a little more into applications of workplace inclusion in 21st-century companies. We will also consider the reasons why this is crucial for business success. Let’s start with these words themselves.

Understanding Diversity, Inclusion, And Belonging

Understanding Diversity, Inclusion, And Belonging

The whole concept of inclusion, diversity, and belonging is about ensuring all people who want to work for your company can do so, regardless of their background or personal identity, and have a voice. That includes age, gender, race/ethnicity, sexual orientation, and more.
However, although these three terms are interconnected, they do not imply the same thing and can not be used interchangeably.

Here’s A Quick Look At Each

Diversity

The level of representation or make-up of your workforce. A diverse team allows for different perspectives and experiences, which improves the quality and innovation of ideas.

Inclusion

How well the contributions, perspectives, and ideas of each group get integrated into the workplace. It is very much possible to have a diverse workplace without inclusion.

Leaders must be careful to balance diversity and inclusion

An organization may have employees from different nationalities, genders, races, or religious beliefs, but only the perspectives from certain groups influence the company’s decisions and drive change.

Belonging

The cord that ties the two into a harmonious work environment. When the contributions of every representative in a diverse work environment are valued, it creates a sense of belonging and emotional investment in the work.

 

Why Is Belonging Important?

Being part of an organization means people feel like they belong at their workplace. People who don’t feel comfortable or welcome will either leave or become disengaged. It makes it more difficult for leaders to grow their talent pool, thereby impacting business goals.

What Does Workplace Diversity And Inclusion Look Like?

Diversity is not just about numbers. It’s also about the different talents, perspectives, and backgrounds that employees bring to work. And also an equitable reward of work excellence and capability, regardless of the person.

Inclusion focuses on belonging-creating an environment where each of the different employees can feel at home. It means giving every one of these diverse groups equal opportunities to contribute at all levels. And it can be in simple acts like acknowledging the multicultural needs of your team, such as religious and holiday celebrations.

Marrying the two is important. It is good to have a workforce cutting across diverse cultures and affiliations, but even better is giving them equal chances to be heard and succeed.

You may have 50% women in your company; great overall diversity, but not in executive or leadership positions. Or maybe you have an excellent representation of color, yet all are in a particular job or department. Such scenarios can be tell-tale signs of how well a company applies diversity and inclusion.

 

Why Building Diversity and Inclusion Is Essential For Your Team And Business

5 Reasons why diversity and inclusion in teams work better for business

Creative Problem-Solving

Having diversity in the workforce can help companies tackle many problems, such as how to reach more demographics. How about focus groups for new products or services where everyone feels valued and heard when sharing thoughts on what they want within their company?

Employee Retention

Companies with higher diversity and inclusion report lower levels of employee turnover. Women view companies with women in leadership as fair and are likely to show interest in them. A Diversity hiring survey by Glassdoor revealed that 67% of job seekers look for diversity in companies. Inclusion is also a defining factor for people of color in the choice of workplaces.

A Report by Catalyst.org shows statistics on inclusion and employee performance. Employees’ experiences of inclusion are a result of a leader’s approach to leadership. See the table below on inclusion experience and the employee’s outcomes at the company.

Inclusion experience

Feeling valued

Being trusted

Acceptance and authenticity

Psychological safety in expressing oneself

Impact on the employee (%)

Team problem-solving 49

Work engagement 35

Willingness to stay 20

Ability to innovate 18

Fosters Innovation

Diverse teams bring new ideas that lead to higher revenue and profits. The most innovative businesses like Google, ExxonMobil, and Apple – value diversity because they know it leads to better products and services that appeal to more customers.

Employee Satisfaction 

Employees who feel included on their team are happier than those who don’t. That creates a positive cycle of productivity – happy employees produce quality results.

 

Practical Ways To Improve Diversity & Inclusion

To build work a culture that inclusion diverse people with your team, you must ensure inclusion and belonging. Understanding inclusion starts with having conversations around race, gender identity, and identity. Taking this step will help discourage prejudices and increase acceptance. Having a diverse workforce that is in synergy will help your company grow. You want to have people on board who are not only skilled but who are also passionate about the job at hand.

Some Ideas To Employ Are

  • Diversity-focused development and mentoring programs for your team
  • Employee networking groups
  • Communication
  • HR Policies centered on inclusivity

There are many ways of creating a diverse workplace culture – one example could be hiring interns from underrepresented groups to gain valuable experience within your company.

It is a fact that teams are more innovative, productive, and creative when there’s diversity. To achieve this, create incentives for employees from underrepresented groups. It can be by offering them growth opportunities they wouldn’t otherwise get without being with your organization.

Lastly, note that building diversity within your workplace does not necessarily mean hiring from underrepresented groups just because that’s where society spotlights. It’s about looking at the needs within your organization.

 

Metrics For Measuring The Success Of Diversity And Inclusion Efforts

Most companies are already incorporating different ways to boost their efforts in this area. Even more interesting is how many of them have measures in place to track their progress and success. If you are looking at methods to track your diversity and inclusion efforts, here are three popular ones by organizations from a study by Forbes.

  • Productivity
  • Engagement
  • Turnover

Now you know what it takes to build an inclusive workplace culture and practical ways to improve diversity and inclusion. If you enjoyed reading this article, be sure to share it, follow me on social media, or leave feedback.

You may also like: Tips on How to Motivate and Inspire Your Employees.

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leadership

Leadership Tips From Minority Female Servant Leaders

Leadership Tips From Minority Female Servant Leaders

Leadership positions and monumental successes are not just for certain people. Whether in the minority, majority, or whatever designation you give yourself, you can break the barriers and status quo to become a leader in your field. These inspiring female leaders are proof that it is possible. So, we caught up with a few to find out what drives them, and here are the leadership training tips they had to share.

What Marks Potential Effective Leaders?

We all want to lead better in the workplace, at home, or in other spheres of life.
Nicole Cole, Tonika Bruce, and Lorena Acosta are exemplary leaders who moved up through sheer determination. They share some insights into their journey to become leaders in their fields. The sentiment is that people with leadership potential draw from different tips and techniques to get to the top. And so, aspiring and existing leaders can take these tips and apply them to their business and career leadership goals to guarantee success.

Consistent Growth Through Learning

Dr. Nicole Cole or Dr. CoCo, who started her healthcare career in the humble position of CNA, echoes the value of education in personal growth and successful career advancement. She is a Director of Critical Care, and Nurse Practitioner, and the founder and CEO of Bannic Healthcare, and attributes her love of knowledge and continuous education to where she is now.

Growing into leadership means investing in yourself and the skills you need to move forward. Dr, CoCo’s determination to grow is a great leadership lesson- that those excellent leaders who move to the top of their game are willing to succeed against all odds. Take a leadership course, and attend webinars, conferences, and management training online.

Leadership Tips

Mentor Others

As a leader, you are a model for your team. That means showing a willingness to learn and succeed- and instilling the same in your people. I started Bannic Healthcare out of a need to pass on knowledge and experience from my career of 20 to 30 years. And to build the next generation of healthcare workers possessing the appropriate values- compassion, kindness, and warmth- Dr.Coco.

The best way to deal with challenges as a leader, in any capacity is through education and vision. Teach and show others especially, those you are leading, how to do something, even if they are not always able to see in themselves what you can identify in them. Once you have inspired someone to do their best, says Bruce, they will pay it forward and inspire someone else along the way.

Adapt To Trends, Be Flexible

Times change so fast- trends and innovations happen in the blink of an eye. That means being quick to jump on board and move with what works in the business world. A leader should take into account and adapt if they are to remain relevant and competitive. Both Tonika and Nicole share a laugh, recounting just how much a time difference of ten years made in marketing their businesses. Tonika, often referred to as, Coach Bruce, shared what worked then would not currently. Today entrepreneurs and leaders must invest in digital marketing to be visible to their audience. Follow the entire conversation here.

Identify And Invest In Your Passion

Impactful leadership starts with passion. Whether in business or professional careers, people who pace set have an inner drive and love for what they do.

When you’re truly passionate about something, it shows. It’s evident how you talk about it, think about it, and approach it. People are naturally drawn to leaders who exude passion because they know that they will be relentless in their pursuit of success. And that’s what makes it so important for leaders — it not only allows them to achieve great things but also inspires others to do the same.

How Do You Invest In Your Leadership?

Here are a few tips for developing your passion as a leader Coach Bruce shares in her training;

  • Read books on success, business, and finance
  • Find a mentor or coach who can help you grow and develop your leadership skills.
  • Attend leadership training programs and seminars.
  • Join a professional association or networking group related to your industry.
  • invest in business workshops and training events
  • Practice public speaking and presentation skills.
  • Take on new challenges and stretch yourself beyond your comfort zone.

Are you new to leadership? Take a quick leadership challenge to gauge your potential.

Be Innovative

Forging a unique path is a critical quality in an inspirational leader. People always depend on leaders to drive change and lead them to better things.

Tonika, an award-winning nurse leader and coach, emphasizes the necessity for creativity and innovation in her business trainings and books. By not limiting your mind to the belief that you can’t go any farther, you can break new records every day and become limitless. A leader others admire and follow is tenacious, brave, and a forward thinker, embracing new ideas or creating them.
Innovation makes leaders thrive and remain relevant. If you are in business, leading a project, or a company executive, focus on creating new angles to your product or spin-offs that add value to your customers and team. Bring meaning to those you lead and provide solutions for your clients.

Bruce, already deemed a success by many, is currently pursuing her MBA as well as her Doctorate in Nursing. Many would ask why, but it is a testament to living what she preaches in continuous development, innovation and competitiveness. 

Build Relationships

Leadership Tips

You can’t always deliver the right solutions, but you can make human interactions-Lorena Acosta.
Leaders will forever have obstacles and challenges, but they rise above them by figuring out what works and what doesn’t, then move forward. Part of these challenges come in the form of failed products or services.

Personal Brand Expert and LinkedIn superstar Lorena advises on taking the win in the situation- forging alliances and aligning your values with the connections you have made. Since the goal of thought leadership is not just selling but becoming a brand and role model. It is also crucial to be a human first when dealing with the team and employees. It helps build trust and a support system.

Build Thought Leadership

To be an effective leader, you need to be an authority in your field. Someone people can turn to for insights and advice. After 25 years in sales, Lorena’s authenticity and consistent identity in building business trust with people led to many turning to her for advice on building personal brands/identities.

The only way to become that person is by developing thought leadership.
When you become known as an authority in your field, you command the respect of others. People are more likely to trust your opinion and follow your lead. Additionally, when you can clearly articulate your thoughts and ideas, it inspires others to do the same – leading to better collaboration and productivity within your team.

There Are A Few Key Things You Can Do To Develop Thought Leadership As A Business Or Professional Leader

  1. Stay up-to-date on current trends and issues in your industry.
  2. Become a source of information and insight for your team.
  3. Speak out on important topics and share your ideas with others.
  4. Be open to new perspectives and willing to learn from others.

Define Yourself

Whether you are a marketing executive or project leader, personal branding is at the core of who people decide to follow. Branding helps you drown the noise and make you stand out through authentic representation. If you are running a business, that means you need to translate your offline identity online.
People do business with people, not businesses- Lorena Acosta

Conclusion

Leadership is within and without. Iconic leaders start by finding and leading themselves first, just like our inspiring minority women leaders.
Book a 15-minute appointment to consult with Coach Bruce https://www.tonikabruce.com/appointments/

Visit and follow the leadership podcast for regular tips and trending topics.

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business ideas leadership

5 Self Development Tips To Make Winning Your Lifestyle

5 Self Development Tips To Make Winning Your Lifestyle

The most significant accomplishment in life is to live out the best possible version of yourself. The most significant accomplishment in life is to live out the best possible version of yourself. It takes self-development, a process that involves building upon the structure of your social, personal, and professional life. It means reaching towards your potential to become a better person than you were yesterday. When you focus on doing this, your life and the circumstances around it improve.

How do you start doing this? In the book Relentless Pursuit, I share the importance of mindset shift and how to achieve it in the journey towards unlocking your potential and eventual success. I want to echo the same sentiment here. The journey of self-development begins with looking inward to change how you act outwards.

In this article, we have rounded up five revolutionary self-development tips that will transform your life from that of self-pity to robustness and fulfillment. Look at them as nudges to move from a defeatist to a winner’s mindset.

1. Practice Self-Acceptance

 5 Self Development Tips to Make Winning Your Lifestyle - Practice Self-Acceptance

Self-acceptance is the birthplace of all magic. When you look at yourself without judgment, then real growth begins to happen. How many stay stagnant in life because of the perceived limitations they have?

When You Accept Who You Are

  • You don’t take failure and rejection personally.
  • You recognize your value and appreciate your weaknesses.
  • Your self-esteem heals.
  • And the healthy image you have becomes essential to your development.

2. Create Milestones

5 Self Development Tips to Make Winning Your Lifestyle ​- Create Milestones

Don’t work blindly. It never works. You have goals, great. Now you need to align those with milestones. You see, goals are like small signposts that lead to the milestones you set for yourself. As you pass these signposts, you know how much progress you are making towards them. And that translates to growth and development.

3. Make The Most Of Time

Successful people spend time wisely. Consider this. How much time do you spend on fun or tasks that have little impact on the future you want for yourself? It’s okay to have fun but remember there is an opportunity cost in life.

If you take more time surfing the internet randomly, and catching up with friends three times a week, it means you have less time to focus on your goals. You can predict success by considering the amount of time you spend on activities that make you money. Bruce Lee once said if you love life, you will not waste time because it constitutes life.

4. Focus On Personal Growth

Success in career and social life is superb. But don’t forget to add in a few personal goals as well. Working on becoming a better human being makes you feel good about yourself and boosts your confidence.

5. Out With The Negative, In With The Positive

Thoughts and self-talk play a significant role in self-development. As a man thinketh in his heart, so is he. If we are talking about development, your mind must think and believe in your ability to progress for you to act. Be aware of your thoughts: they matter. Any time a negative one springs up, counter it with a positive one. It will take time, but like all habits, it will catch on. Remember, you can’t live a positively abundant life if your mind is in a dark, self-deprecating place.

The Last Step

Adopting these five self-development tips can significantly enhance your journey towards making winning a lifestyle. Embracing continuous learning keeps your mind sharp and adaptable, fostering an environment where growth and success can flourish. Setting realistic and achievable goals provides a clear roadmap to success while maintaining a positive attitude helps in overcoming challenges and setbacks. Time management is crucial for balancing various aspects of life effectively, ensuring that each area receives the attention it needs. Lastly, building a supportive network not only provides encouragement and motivation but also offers valuable perspectives and advice. By integrating these practices into your daily life, you create a strong foundation for personal growth, leading to a more fulfilled and successful life.

If you enjoyed the list, please share your comments below. Click the link here to get a free copy of more success habits you can incorporate into your life today for your personal development.

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business ideas

Why Building A Work Culture Of Inclusion, Diversity, And Belonging Is Essential Today

Why Building A Work Culture Of Inclusion, Diversity, And Belonging Is Essential Today

Inclusion, diversity, and belonging at work are more important than ever before. Today, companies must foster an environment where people feel valued and appreciated for their individuality, considering how technology has broken down geographical barriers. More businesses are working with people from across the world thanks to remote working. Inclusion, diversity, and belonging are three words that have become a hot topic within professional circles and sometimes even used only for political correctness- with the implication and necessity lost. What do they mean? And what does it mean to build a workplace culture of inclusion, diversity, and belonging? In this blog post, we will answer these questions so you can create an inclusive building a work culture of inclusion work environment! 

We want to dive a little more into applications of workplace inclusion in 21st Century companies. We will also consider the reasons why this is crucial for business success. Let’s start with these words themselves.

Understanding Diversity, Inclusion, And Belonging

The whole concept of inclusion, diversity, and belonging is about ensuring all people who want to work for your company can do so, regardless of their background or personal identity, and have a voice. That includes age, gender, race/ethnicity, sexual orientation, and more. However, although these three terms are interconnected, they do not imply the same thing and can not be used interchangeably.

Here’s A Quick Look At Each

Diversity

The level of representation or make-up of your workforce. A diverse team allows for different perspectives and experiences, which improves the quality and innovation of ideas.

Inclusion

How well the contributions, perspectives, and ideas of each group get integrated into the workplace. It is very much possible to have a diverse workplace without inclusion.

An organization may have employees from different nationalities, genders, races, or religious beliefs, but only the perspectives from certain groups influence the company’s decisions and drive change.

Belonging

The cord that ties the two into a harmonious work environment. When the contributions of every representative in a diverse work environment are valued, it creates a sense of belonging and emotional investment in the work.

Why Is Belonging Important?

Being part of an organization means people feel like they belong at their workplace. People who don’t feel comfortable or welcome will either leave or become disengaged. It makes it more difficult for leaders to grow their talent pool, thereby impacting business goals.

What Does Workplace Diversity And Inclusion Look Like

Diversity is not just about numbers. It’s also about the different talents, perspectives, and backgrounds that employees bring to work. And also an equitable reward for work excellence and capability, regardless of the person. 

Inclusion focuses on creating an environment where each of the different employees can feel at home. It means giving every one of these diverse groups equal opportunities to contribute at all levels. It can be in simple acts like acknowledging the multicultural needs of your team, such as religious and holiday celebrations. Marrying the two is important. It is good to have a workforce cutting across diverse cultures and affiliations, but even better is giving them equal chances to be heard and succeed.

You may have 50% women in your company; great overall diversity, but not in executive or leadership positions. Or maybe you have an excellent representation of color, yet all are in a particular job or department. Such scenarios can be tell-tale signs of how well a company applies diversity and inclusion.

Why Building Diversity And Inclusion Is Essential For Your Team And Business

Building A Work Culture Of Inclusion

Creative Problem-Solving

Having diversity in the workforce can help companies tackle many problems, such as how to reach more demographics. How about focus groups for new products or services where everyone feels valued and heard when sharing thoughts on what they want within their company?

Employee Retention

Companies with higher diversity and inclusion report lower levels of employee turnover. Women view companies with women in leadership as fair and are likely to show interest in them. A Diversity hiring survey by Glassdoor revealed that 67% of job seekers look for diversity in companies. Inclusion is also a defining factor for people of color in the choice of workplaces.

A Report by Catalyst.org shows statistics on inclusion and employee performance. Employees’ experiences of inclusion are a result of a leader’s approach to leadership. See the table below on inclusion experience and the employee’s outcomes at the company.

Fosters Innovation  

Diverse teams bring new ideas that lead to higher revenue and profits. The most innovative businesses like Google, ExxonMobil, and Apple – value diversity because they know it leads to better products and services that appeal to more customers.

Employee Satisfaction 

Employees who feel included on their team are happier than those who don’t. That creates a positive cycle of productivity – happy employees produce quality results.

Practical Ways To Improve Diversity & Inclusion

To build a culture that includes diverse people with your team, you must ensure inclusion and belonging. Understanding inclusion starts with having conversations around race, gender identity, and identity. Taking this step will help discourage prejudices and increase acceptance. Having a diverse workforce that is in synergy will help your company grow. You want to have people on board who are not only skilled but who are also passionate about the job at hand.

Some Ideas To Employ Are

  • Diversity-focused development and mentoring programs for your team
  • Employee networking groups
  • Communication
  • HR Policies centered on inclusivity

There are many ways of creating a diverse workplace culture – one example could be hiring interns from underrepresented groups to gain valuable experience within your company.

It is a fact that teams are more innovative, productive, and creative when there’s diversity. To achieve this, create incentives for employees from underrepresented groups. It can be by offering them growth opportunities they wouldn’t otherwise get without being with your organization. Lastly, note that building diversity within your workplace does not necessarily mean hiring from underrepresented groups just because that’s where society spotlights. It’s about looking at the needs within your organization.

Metrics For Measuring The Success Of Diversity And Inclusion Efforts

Most companies are already incorporating different ways to boost their efforts in this area. Even more interesting is how many of them have measures in place to track their progress and success. If you are looking at methods to track your diversity and inclusion efforts,

Here Are Three Popular Ones By Organizations From A Study By Forbes

  • Productivity
  • Engagement
  • Turnover

Now you know what it takes to building a work culture of inclusion inclusive workplace culture and practical ways to improve diversity and inclusion. If you enjoyed reading this article, be sure to share it, follow me on social media, or leave feedback.

You may also like Tips on How to Motivate and Inspire Your Employees.

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business ideas

5 Business Ideas With Low Investment And High Profit

Five Business Ideas With Low Investment And High Profit

The thought of investing large sums in a business that yields none to minimal returns is a nightmare for every aspiring entrepreneur. However, it is a fact that not all business investment ideas require a high capital base. In this era, online work is the trend. The best business ideas to start with investments as low as $100 and high returns will be those that only require an internet connection, a laptop, and virtual clients. Here are some suggestions:

1. Coaching

Coaches train people to be better in the area where they are experts. The initial cost of starting a coaching business can be relatively low. The main startup requirements are support tools like video conference and data collection software to help manage the program. With more experience and measurable results, a life coach can bag high returns.

Business coaches with proven and effective coaching strategies can attract high-quality clients who are willing to pay a premium for these services. In addition, coaches can easily and cheaply find their clients online and deliver the coaching services to the customers via virtual means. Lastly, business coaches can learn how to increase their clientele using digital marketing strategies by reading this eBook.

2. Freelancing

The investment for this business is time. Offering freelance services is a great and low-cost way to transition from that 9 to 5-hour job to self-employment. It gives one the time and flexibility to work with more than one client. On-demand skills like digital marketing, graphic designing, writing, and virtual assistance can turn into a service-based business.

The beauty is that it’s a scalable opportunity and one gets to charge what they are worth. The most sought-after freelancers can charge very high rates for their services. Moreover, most freelancers claim that they make more income working in their current online setups than they make working for traditional employers.

According to a report by Upwork and Freelancer’s Union, about fifty-eight million people freelanced in 2017 and it is anticipated that the majority of the world’s workforce will be freelancing by 2027.

You already have a business? Use this digital marketing resource to find, nurture potential clients and build a customer database: Dominate Your Market

3. Dropshipping

Dropshipping is an order fulfillment trading method where stores or shops do not stock warehouses with the products they sell. The stores and shops purchase their merchandise from the manufacturer or third-party supplier and then ship the products directly to the customers. The major difference between traditional retail and dropshipping is that the merchants in dropshipping do not require their inventory or stock. According to Forbes, Shopify is the best platform that facilitates the dropshipping trading model.

Selling goods online does not always need a high cash influx to buy stock and pay for warehousing. Dropshipping cuts through these costs allowing new business owners to own virtual stores, make sales, and pass orders to the suppliers. The business owner doesn’t handle any products, he can source products from more than one supplier into your online store. The suppliers fulfill the orders on behalf of the store owner. The only responsibility of the dropshipping business owner is to market the products and make sales.

4. Selling Digital Products

Today there is an endless list of digital products that one can create and sell online such as templates, online courses, music, graphics, photos, and video. All they need is expertise and knowledge of the market demand. The idea is to find a product that is useful enough for the customers to download. Once up and running, profit margins remain high because there are no recurring manufacturing costs.

Creating software-enabled merchandise or service that provides a certain form of utility to people or solves human problems can be a profitable business. Some of these digital products require very little capital and skills to begin. Examples of these digital products include eBooks, internet radio, downloadable music, streaming media, and internet television.

The first benefit of selling digital products is that it is a cost-effective trade that does not require heavy financial investment in product manufacturing or inventory. The second merit of dealing with digital products is that there is no cost of transportation or logistical issues. Softwares are downloadable from anywhere in the globe, thus, increasing accessibility and reducing the time wasted on transport.

Finally, according to Sellfy, another advantage of selling digital products is that they offer endless possibilities. An entrepreneur can always develop new digital products for any audience or market. In addition, entrepreneurs like Microsoft can sell a single digital product like a Windows operating system to millions of customers. Watch the video for more ideas on online businesses and startups

[embedyt] https://www.youtube.com/watch?v=8yz4_uG7ACk[/embedyt]

5. Monetizing An Audience

Owning many followers does not fit the category of business investment ideas but, that is how influencers get rich while seemingly doing nothing. Many businesses are willing to pay for a big audience because numbers can convert into sales. As one of the more unique business ideas on this list, it can become a business with multiple avenues for income generation by featuring sponsored posts for brands, creating a brand on Patreon, and selling products.

According to a Forbes report published in 2021, young influencer, Addison Rae Easterling, monetized her large TikTok following to sell products on Spotify, American Eagle, and Item Beauty. The influencer is estimated to have made over five million dollars from utilizing her online audience.

Conclusion

Every entrepreneur dreams of venturing into a business that requires little investment but is capable of generating huge profits. Therefore, they must brainstorm every possible idea to have the enterprise run slickly and enhance profitability. Typically, there is a misconception that only huge investments can generate significant profits. However, this article has proven that there are smart business ideas that require small input capital but can churn huge profits. These business ideas are great because they require very little investment. But like any other business, what brings in the returns is how they differentiate from the competition.

To get help building your online startup or freelance business, contact us here.

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financial strategies

Top 6 Uplifting Comics For Entrepreneurs To Stay Focused

Top 6 Uplifting Comics For Entrepreneurs To Stay Focused

They say that laughter is the best medicine. When you’re feeling down, uplifting comics can help lighten your mood and give you a positive outlook on life. Tough days are inevitable, but they should not be discouraging. When it feels like everything is going wrong, take a break and read uplifting comics to lighten the mood. These top 6 uplifting comics will inspire you to stay strong focused in your entrepreneurial journey, give you leadership tips that can help guide your team towards success and remind you of the importance of focus for business success.

1. I Am Fearless When Pursuing My Goals

One Of is the I am Fearless When Pursuing My Goals Top 6 Uplifting Comics

You require bravery when making life-changing decisions. Those that feel above your ability/ beyond your limits. This uplifting comic will remind entrepreneurs of the importance of making life-changing decisions. It shows that there are always opportunities to grow and learn even when the path ahead looks tough. When you are determined to achieve your goal, no strategy feels crazy! If your heart is into something, then success naturally follows.

2. Goals Are Dreams With Deadlines

Goals are Dreams With Deadlines Are One Of Top 6 Uplifting Comics

If you have goals, then you don’t have to dream perpetually. It may take hard work, but if you have deadlines for achieving your goals, then nothing can stop you. If not now, when? Let this remind entrepreneurs that you have total control over your destiny. It’s never too late to set and work on goals.

3. Success Seems To Be Largely A Matter Of Hanging On When Others Have Let Go

Success Seems to Be Largely a Matter of Hanging On When Others Have Let Go.

In any journey, there will be people who won’t believe in your vision. Still, there will be others who will give up on theirs. And you know what? It’s okay to let go of such negativity and move on. Here is a reminder that to succeed in business, don’t compare yourself with others, if you do, you might give up yourself.

4. Solution To Finding The Best Home-based Business For You

Solution to Finding the Best Home-Based Business for You

Great ideas happen when you are not actively looking for them. Many successful business enterprises began in a garage, kitchen counter, and even on a flight. If you have started ventures that failed before, be patient, your moment will come.

5. How Leaders Are Inspiring To Achieve Personal And Professional Growth

How Leaders are Inspiring to Achieve Personal and Professional Growth.

The world is not going to change; you have to. It’s never about the position you are in, but what you do from there that counts. Despite where you start, great leaders emerge because they believe in themselves and understand their potential. And use these to lift others.

6. How To Be A More Effective Leader

How to Be a More Effective Leader

The best way to deal with your shortcomings as a leader is by working on improving yourself every day. Make a conscious effort to evolve by constantly learning from your experiences. Don’t forget that you can always build on what others have done. It’s not about where you end up, but the journey taken towards getting there.

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business ideas financial strategies

5 Wrong Attachments In Life That Limit Your Success

5 Wrong Attachments In Life That Limit Your Success

Attachment is the number one obstacle on your journey to success. Almost all negative emotions and failures link to attachments that need to go for you to live a fulfilled life. In this blog post, I want to explore the limiting connections and wrong attachments that are actual obstacles to your growth.  As someone who has gone through failure more times than I can count, I started noticing a pattern. The undeniable relation between our “life baggage” and the motivation to reach for higher goals. In my book Limitless Success, I talk candidly about these bad breaks and the lessons that pushed me forward.  

Here Are Five Attachments That Are Holding You From Reaching Your Full Potential

Attachment To The Comfort Zone

Comfort comes from the familiar, but it does not bring change. The desire for comfort can reduce productivity, leading many people down an unfulfilling path only by their standards or those set out before them – without any room left open for creativity and discovery. Consider this. When are you most successful? When you are uncomfortable. Basics of life become too hard, we often find ways to make life more interesting, like binge-watching on Netflix or spending more time on social media. These comforts seem harmless but keep you from pursuing meaningful goals in life. 

Wrong Attachments

Embrace discomfort. Understand that your uncomfortable feelings mean you’re doing something new. New actions bring new results, which might be what you’re seeking.

Attachment To Your Ego

The need to be right is a close second. The reality in life is that we are wrong about many things. However, if you feel the need to be correct, there’s no room for growth. Instead of wanting to prove you’re right, seek the truth. Spend time building a more accurate view of the world rather than trying to force your current perspective on it. Learn new ideas, develop an open mind, and seek other opinions. Even the most successful people learn a lot from their peers.

Attachment To Your Identity

Wrong Attachments

Do you see yourself as an ineloquent person? If so, you’ll never become a great orator. Do you believe you’re naturally a heavy person? A lean, healthy body will always be out of reach. The limiting self-belief shapes a limited reality.

It’s very challenging to create a reality that clashes with your identity. Why are you attached to your opinion of yourself? Psychology has shown that the body always follows the mind. If you are attached to the wrong identity, start working on your internal dialogue and self-belief system.

Connection To Habits

Your life is the ultimate expression of your habits. Depending on the practices we adopt, our lives get a little better or a little worse each day. Over several years, these habits dictate the quality of your life. Many success experts believe that the development of new, effective habits is the cornerstone of success. Let go of old habits to make room for the new.

Attachment To Places And People

Many of the best opportunities can be in other locations. Are you attached to your hometown, state, or even country? The world is a vast place. A breakthrough for you might not be within 25 miles of your front door. We often become attached to places because of our connections. It’s not easy to leave friends and family for the sake of attaining success.

The people in our lives are also habits. Think of the most successful people you know. Describe the people they spend time with regularly. Compare that to the people in your social circle. Can you see a difference? Moving ahead often means letting go of certain people.

The Bottom Line

Attachment is limiting if your life seems to be stagnant, your wrong attachment is part of the challenge. Examine your tendencies and determine which are impeding your progress. Be willing to change and accept another viewpoint. Many attachments are pleasurable in the short term but detrimental to progress in the long run. Let go of the wrong attachments to enjoy success.

These ideas are a summary of lessons from Limitless Success by Tonika Bruce. Get and read it here.

Read article: 5 Self-Development Tips to Make Winning Your Lifestyle