business ideas

7 Book Recommendations on Entrepreneurship Success

Thinking of Starting a Business? Here are 7 Book Recommendations on Entrepreneurship Success

As an entrepreneur contemplating launching a business, you need a significant balance of insight, strategy, and practical advice from individuals who have been through the entrepreneurial journey. For instance, setting up a business requires guidance on the challenges to expect, the key activities to prioritize, and how best to budget resources to run a business. 

Although some entrepreneurs quickly apply for classes, training sessions, and seminars, books are the most affordable and convenient method to begin learning. In addition, well-authored books highlight the blunders previously made by startups and offer professional advice on averting similar mistakes. Therefore, despite the nature of business you aspire to venture into, here are seven insightful and recommendable books to read before you begin.    

1. Relentless Pursuit: Tips for Unlocking your Potentials by Tonika Bruce

7 Book Recommendations on Entrepreneurship Success- Tonika Bruce

Relentless Pursuit compiles proven tactics that can help in unlocking the unexploited potential within an entrepreneur and eventually propel them to victory. The strategies in the book will guide you on how to handle business challenges, identify vision, and build networks to succeed against all odds. The guide emphasizes that to be successful, people must overcome their challenges, and in the process, explore their creativity, becoming prosperous business owners. Furthermore, the book inspires relentless success that individuals enjoy after accomplishing their objectives despite the obstacles. The author’s goal is to help people find true success by elevating their self-confidence, happiness, and fulfillment.   

2. Zero to One by Peter Thiel

Zero to one by Peter Thiel

Peter Thiel, a legendary investor, and entrepreneur elaborates on the significance of businesses developing new products or services. The reading explains how the current companies are focusing on creating new products or enhancing the existing products. As the book title suggests, the author appeals to all entrepreneurs to take the world from a state of nothing to something by developing entirely new solutions and merchandise that add more value. Inside the pages, he details some actionable guidelines for entrepreneurs to follow when starting a business and developing a new product or solution. “Zero to One” is one of the best entrepreneurial books for anyone thinking of starting a business. 

3. The Lean Startup by Eric Ries

The Lean Startup by Eric Ries

Eric Ries wrote this book for aspiring entrepreneurs who have viable business ideas they would like to develop. The book acts as a validation to start the business when the entrepreneur has an assurance that the market will pick and has gathered all necessary resources to facilitate it. Additionally, the book outlines a procedure to emulate, ensuring that you invest smartly by averting unnecessary risks. It also outlines a build-measure-learn process that advocates for creating and testing a prototype rather than making assumptions of how the product will perform in the market. Eric suggests following this procedure continuously while improving and adjusting the product according to the clients’ feedback.

4. How to Win Friends and Influence People by Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie

This writing by Dale Carnegie is a necessary read for any aspiring entrepreneur or leader. The author designed a book for people who wish to develop their people skills and nurture relationships that will make them thrive at work. It lists all the vital ways an entrepreneur can use to create friends and connect with potential clients. The author also explains how entrepreneurs can win over their business competitors, potential investors, or even individuals who do not believe in their business concept. Making friends is an effective and affordable way of expanding your business or dealing with the competition; therefore, this book offers wisdom that all entrepreneurs need to know. 

5. Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Entrepreneurs live hectic lives. They have to acquire new skills, liaise with clients, monitor their competition, negotiate, read endless books, and market their products to succeed in their ventures. Not to mention, they are also human beings who have to keep fit, live healthily, and spend time with family. As such, they barely have enough time to execute their schedules, so they must learn how to prioritize their time. The book explains how best business owners can maximize their time and make the most out of it. It is a practical guide for all entrepreneurs struggling with time management. 

6. Think and Grow Rich by Napoleon Hill

“Think and Grow Rich” is a renowned business book that has helped numerous entrepreneurs in developing and implementing successful business plans. The author provides aspiring business leaders with wise advice on professional and personal development. It guides entrepreneurs on how to seek answers from within and alter their mindset. Furthermore, Napoleon Hill gives a valuable lesson on how to set an objective and accomplish it. Evidence indicates that most successful entrepreneurs have read and implemented the knowledge of this book. 

7. Getting Things Done by David Allen

Getting Things Done by David Allen

Most business owners quickly get lost in the details of running a business and often get overwhelmed. The author of “Getting Things Done” teaches practical tips on dealing with the stress and upholding perspective on your business. The book provides wisdom to help entrepreneurs remain relaxed and have a clear mind when making business decisions vital for success and productivity. 


Entrepreneurial books have been offering invaluable wisdom to business owners when they need advice on how to improve their investments. Although entrepreneurs are typically busy, successful business owners create time to read and update their knowledge on current affairs. Therefore, you should also set up daily reading routines because entrepreneurs are lifetime students. These books are an excellent starting point for anyone thinking of launching a business. 


8 Keys to Understanding Your Market as a Small Business Owner

8 Keys to Understanding Your Market as a Small Business Owner

A target market is an assembly of people with similar traits or needs that you aim to serve. A target market represents the ideal group of customers that business management should deliberately focus most of its marketing efforts on. In this article, we will explore eight ways a small business owner can identify the market it serves.

The Importance of Understanding Target Market

A company that identifies its target market can create an effective marketing communication strategy. Understanding the target market helps a business develop the most cost-effective method to satisfy the customers’ essential needs. Knowledge of the target market, such as the demography, helps a business select marketing tools to increase sales. Acquiring actionable insights on the target market enhances the business adaptability, essential for fruitful inbound marketing. Understanding the target market and obtaining effective communication channels are arguably the most vital steps to developing a successful marketing strategy.   

Keys to Understanding Your Market

1. Develop a Buyer Persona

Creating a buyer persona is the first step to understanding your target market. A buyer persona is the general and fictional representation of an ideal audience, and developing one aids a business to acquire more insights about its ideal customers. A compelling buyer persona includes psychographic information, demographics, customers’ lifestyles, communication preferences, responsibilities, and media consumption. Creating a buyer persona helps a business to produce products or services that resonate with its target audience.

2. Analysis of Existing Customer Base

Analyzing and understanding the purchase patterns and characteristics of the current customers can give insights into the business and target audience. For example, manipulating, modeling, and profiling the data on the existing customer list helps the business understand its target audience’s age ranges, geographical distributions, and lifestyle factors. Furthermore, a small business owner can utilize the existing data to identify which marketing campaigns and communication channels worked in the past. Therefore, the analysis helps the entrepreneur to reveal crucial untapped opportunities and understands customers’ buying patterns

3. Profound Research, Analysis, and Segmentation

Profound analysis and further segmentation of every customer demographic can reveal the specific needs of a target audience. Deep analysis may include doing some social media digging. Following hashtags relating to your business give an understanding of what your target audience is doing in real-time. A business can look at what the competitors are doing on social media and utilize that information to know what content to produce for its target audience. Segmentation will help small business owners know the specific products or services for each audience group.

4. Watching the Competition

Keeping an eye on the competitors’ activities, the market they are targeting, and the strategies they are utilizing to meet the needs of their customers can aid a smaller business in understanding its potential audience. Keeping a tab on the competitors can give insights to a small business on how to develop tactics to fulfill its customers’ needs and differentiate itself from the competition. Watching the competition will help an entrepreneur to understand the market trends and target audience.

5. Challenge the Assumptions and Norms

Successful business owners do not assume that they understand their customers, despite many years in the market. Entrepreneurs continuously conduct market audits by critically reassessing the trends as the businesses evolve. Businesses must research the precise customer segmentation, purchase motivation, and the differences in demographics, then compare the research findings with original assumptions about the target market. Additionally, business owners should interview or listen to their customers’ needs. Finally, entrepreneurs should implement the feedback from the customers, even if it conflicts with their initial assumptions or norms.

6. Perform Test Campaigns and Embrace Setbacks

Small businesses should test their marketing campaigns to understand the needs of their target audience. Running test campaigns help the business to find the strategies that work best, content that captures customers’ attention, and calls to action that resonate with the potential target market. Consider applying both offline and online marketing campaigns to gauge where your potential customer lies. A further breakdown into strategies like email marketing, social media, will help give clarity on the demographic. However, not all tests will be successful; thus, an entrepreneur should embrace failure and learn from the mistakes.

7. Periodic Assessment

The audience is increasingly becoming fragmented, and the technology is constantly evolving; therefore, businesses need to reevaluate their marketing strategies regularly. Periodic assessments and continuous updates of customer persona and audience profile will help small business owners to understand their target market. In addition, entrepreneurs can use test campaign results and current data to understand and connect with the target market. 

8. Use Analytics

The audience is increasingly becoming fragmented, and the technology is constantly evolving; therefore, businesses need to reevaluate their marketing strategies regularly. Periodic assessments and continuous updates of customer persona and audience profile will help small business owners to understand their target market. In addition, entrepreneurs can use test campaign results and current data to understand and connect with the target market. 


Understanding the target market is essential in helping a business owner craft strategic marketing campaigns and meaningful marketing messages that resonate with the audience, resulting in increased sales. Additionally, deep knowledge of the target market facilitates a good relationship between the business and clients because the business is aware of the customers’ needs and how to satisfy them. Conducting a comprehensive marketing audit is an excellent way to understand the target market. A marketing audit takes an objective assessment of the marketing landscape that aids a business owner in gauging the current marketing tactics and identifying the right target customers for maximum return on investment

business ideas financial strategies

Top 5 Tips to Evaluate a Startup Company for Investment

It’s no secret that finding the right startup investment opportunity is very hard. Investors find it hard to decide the type of investment to venture into. Before starting an investment, the first step to consider is to do your best not to lose your venture capital. Any miscalculations will lead to losses. Therefore, research will help you to find the best startup investment opportunities to invest your capital.

How will you know the right investment? Okay, most investors will follow their gut while others will do thorough research before making any decision. But, to avoid unnecessary mistakes, there are certain pointers to consider. 90% of startups don’t succeed because most investors decide blindly on the startup investments without any research and not taking the right measures.

Remember that any investment needs capital. So, you need to be sure of the startup investment you want to start to save your capital from sinking. Still, having difficulties in deciding on the startup investment? A coach will be of assistance to you. A coach will help you evaluate the available startup investment opportunities and how to be successful.

Here are the top 5 tips to help you evaluate a startup company for investment.

  1. Return on the investment: Ensure that you get the right figures for the startup’s yearly revenues and profits. This indicates the returns to anticipate from the investment. Most startups try to please investors by giving improbable projected returns. To be sure of the ROI of the startup, do extensive research and request previous financial statements to help you make the right decisions.
  2. Market drive and demand: What is the product’s position in the market? This is a strong pointer for investors. If the company has great momentum for growth, investors will be able to determine the return on investment as this will help them know how well the company will perform in the future.
  3. Company’s mission: Some investors go by the business mission. The company’s mission will express the startup principles and values. The business mission is also another indicator to help you evaluate a startup investment if the mission lines up with your beliefs.
  4. Competitive advantage in the market: Startups have a lot of competition in the market. This will be a worrying factor for investors. So, you should know the level of competition in the market before making any decision on startup investment.
  5. Founders of the startup: Who are the founders of the startup? If the startup is made of a strong, experienced founding team, this is the best indicator that the startup will function well. As an investor, you should look at the team’s experience, culture, passion, and work principles.
business ideas

How Shaping Your Vision as a Leader Raises Your Abilities above the Obstacles

Obstacles to leadership come in many forms- getting people to work as a team, conflict management, implementing change, managing crises, and so forth. The good news is that, like everything in life, making a visual path prepares you for defense. As a leader, that will mean crafting a vision.


What is a Vision

A vision is a picture of where you want to be in the future. It describes what you wish to achieve in a certain period and serves as inspiration for your plan.

Visions exist for entire organizations or individual departments within a company. Either way, the leaders in these respective areas must carry this picture as the baseline for running the daily operations. That’s because most businesses fail for lack of a clear destination and path to follow. Furthermore, leaders that can shape a clear and articulate vision for their team are the epitome of successful leadership.


How Do You Shape Your Vision for Success?


Make it Clear

For any picture to communicate effectively, it must be clear. The same applies to your vision. It should not just be clear to you but the team as well. The members should be able to see their contributions towards the company’s goals for the future.


Make it Big Enough

When the vision is too small, it limits you to the endless possibilities you can achieve. A bigger picture of what the team is here to achieve will give enough inspiration and energy to work through the tough days.


Incorporate Your Role

Whether you are leading a department, project, or company, including your role in achieving the results will help you take responsibility and stay focused.


How Shaping Your Vision is a Mechanism to Overcoming Obstacles

Crafting a vision is not just about the hopes and dreams of the business. It is the framework for planning everything else. As the saying goes, failing to plan is planning to fail. When correctly done, it helps leaders avoid potential pitfalls on the journey to achieving their goals. A powerful vision will;


Acts as the Road Map

Although the vision does not give details of the strategies, it will act as the guiding tool for creating the plans, objectives, and benchmark for evaluating each milestone or project.


Inspire Action

The mental picture your vision creates is the motive around which people, ideas, and resources will operate. The team will have an inspiration for project ideas and a reason to stay on.


Keep the Team Together

Another way shaping your vision and communicating to the team can help rise above challenges is it acts as the glue. Teams naturally comprise people from different walks of life. As such, they need a common ground to keep them together. That is where a powerful vision that is relatable comes in.


The Last Word

The fact of the matter is a vision is like a hinge upon which every other decision revolves. As a rough road map, it will help you plot the course, manage the team and prepare solutions to possible obstacles.

leadership women leadership skills

Why Personal Investment is So Important

In life, there are two main ways of making money. The easiest is earning an income from a business or employment. The other is to grow the earnings through an investment portfolio. The latter is usually a smarter way that involves investing assets that increase in value over time. They can be stocks, futures, exchange-traded funds, or real estate.

Although the type of investment may depend on individual factors like age, income, and risk level, it’s vital to have one. Why is that? Here are the reasons having a personal investment plan is not just necessary but a must.

A Sure Way to Beat Inflation

The ongoing pandemic has taught us how dangerous living on salary alone can be. Inflation can hit out of nowhere, and without a fallback plan, riding the wave can be impossible. Putting money in long-term investment plans like income properties is the best way to cushion oneself from prolonged inflation.

Helps Save for Retirement

Personal investment vehicles provide the platforms to save for the future. It is an obligation to yourself and your loved ones to invest in ways that ensure a comfortable tomorrow. That’s why relying on employer pension plans is not enough. A simple but effective way is to start an investment program with IRAs to save for retirement.

Additional Financial Resource

Personal investment is another way to create an additional income stream.

Buying into real estate is one such example. A home or apartment’s value can increase a lot over the years and earn you an attractive profit upon selling. If that is above the investment budget, some companies like divers fund offer growth REITs with initial investments as low as 500 dollars.

It Lets the Money do the Work

The concept of working for money or the money working for you best describes the difference between employment and investing. A job is a starting point for investment because it provides the cash to invest. But as time goes by, it is smarter to sit back and let the money work. The compound interest from investments creates additional income without having to put effort into it. For instance, stocks have a massive growth potential despite the risks involved. Find and invest in a diversified portfolio to spread risk and increase returns.

To Sum Up

The best time to consider personal investment is now. Life moves fast, and before knowing it, old age and retirement are knocking.

Investing is a sure way to grow wealth. Those that start early have a chance to afford a lifestyle that others cannot.

It also helps to prepare and survive inflation, to create passive income and additional earning avenues.

Some asset classes to consider are Exchange Traded Funds (ETFs), real estate properties, retirement investments, and mutual funds.

leadership women leadership skills

Top 7 Tips to Help Motivate and Inspire Others

Motivation and inspiration are among the top-rated qualities of exceptional leaders. That’s because hiring is a once-off affair but getting the people to stay productive is an ongoing process. To achieve results, you must find creative ways to motivate and inspire your team.

A big part of this is your passion. Sadly, you can not fabricate it.

Leaders who are enthusiastic about the business, its goals, and the vision tend to be magnetic. Some still employ old tactics like authority, intimidation, or goodwill to get the team to work. But, from personal experience leading people, inspiration and motivation are intrinsic(starts from within), so all attempts must be employee-oriented and rooted in the leader’s passion.

Below is a list of seven tips that can help motivate and inspire others.

#1 Self-awareness

Start by motivating yourself. What is it that inspires you to do what you do? If you can find a way to connect your values to your work, then you have the fuel to stay in the game. For example, if you value excellence, you don’t just do a task. You master the craft. If it’s learning, you learn something new daily.

Self-motivated individuals have something to pour into others.

#2 Clear and Measurable Goals

People are motivated when they know they are working towards something. The leadership often knows what the vision and business goals are. Other times the specific, measurable actions are not in place. The team has to figure out as it goes. As a frontline leader, you must coach the team in goal-setting.

#3 Empowerment

Empowerment has a connection to confidence and is an essential source of intrinsic motivation. You can empower your team by delegating work and allowing the people to come up with solutions. Coach and facilitate them in solving problems instead of bringing them to you.

#4 Know the Team

Inspiring leaders find time to know team members individually.

Show this by giving constant feedback on the work of individual employees. Most people wrongly assume that your feedback must be positive. On the contrary, authentic responses show people where to improve. Make the time spent with people matter by listening and learning about them.

#5 Professional Development

Support professional development. Growth opportunities are a perfect way to keep people on their toes. Offer challenges, training, mentorship, and encourage them to set learning goals.Tailoring these strategies to specific employees’ skills can motivate and inspire them into growth.

Another approach is to allow them to try new ideas.

#6 Inspiring Actions

Inspirational leaders show, they don’t tell. You can’t ask your followers to provide excellent customer service when you do not portray the same commitment.

#7 Passion

You must be passionate about the mission and vision of the business and share it with others. Passion is caught, not taught, so demonstrate this in meetings, presentations, handling with customers, etc. The passionate leader inspires the team to act the same way.

Traditionally, leaders used added responsibilities to inspire performance. However, psychology shows that humans are motivated and inspired by intrinsic factors. Take one or two suggestions from the list and try them.

If you are concerned about implementation or want more in-depth knowledge on this, follow this link and learn how to become a leader who influences others.


leadership women leadership skills

Dig Deep into Learning Life-Changing Ways to Becoming a Go-To Person

Like in sports, the workplace depends on team-work to achieve goals. If you watch sports, then you know that there is that one player the team counts on. He is the difference between losing and winning. He could be the top scorer or the team defender. That’s who you want to be. Why?

One main advantage of being a go-to person is building a professional network. A go-to person has the reputation of reliability, so people connect with him easily.

It also makes you stand out.

Not to mention you will be indispensable to the organization.

In the long run, go-to people position themselves as leaders and scale their professional ladders. But you can’t just sit back and wait for it to happen. You have to set yourself apart by adopting life-changing approaches. Here is how;

Connect with Work Colleagues

Becoming the go-to person will not happen while you are hiding away in your office cubicle. You have to get out of the comfort zone and make actual human connections. Interact with work colleagues and be helpful whenever possible.


In the book Relentless Pursuit, learn how life rewards what you do and not what you know. That means knowledge doesn’t do much. It’s the action that makes the real difference. Take action by jumping on opportunities at work to be useful. Volunteer for a committee such as planning for an annual company event, take on more tasks.

Volunteers are in short supply. Becoming one not only adds value to you but demonstrates your leadership abilities and gives you brownie points with the management.

Maintain Composure Under Pressure

The secret to beating pressure at work or in life is to remain calm. That’s because you need a clear head to plot the best course of action. Most people panic and pull back but not the go-to person. He is the dependable one in crisis. Whether it is the clock ticking to the project deadline or closing a deal, he knows it’s not over until it’s over. The go-to person learns this by pushing through crises.

Be the Leader

One function of a leader is that of setting an example. You may not be an official team leader but, if people tend to look up to you for advice or assistance, they identify you as a go-to person. There are a dozen ways to do this. These include setting the bar high, going beyond in achieving results, motivating others, or having expert knowledge.

In Conclusion

There are real-life examples of people moving from being the little-known employee to becoming the go-to person. They do this by making themselves valuable. The good news is that they didn’t have to be experts to achieve it. You can do it too by practicing these life-changing tricks.

leadership women leadership skills

Learn What You Need to Know to Stand Out from the Crowd

It’s funny how people are born unique but end up trying to be like everybody else. These are habits that arise from culture and socialization.

If you want to make an impact, you must be different. No successful person ever blends in with the crowd.

Instead of creating momentary attention, make a lasting impression.

How do you achieve this? Learn what you can do to differentiate yourself from others.

Be Authentic

It sounds easy but being real is not popular. Modern society glorifies trends, and you might find yourself under pressure to fit in.  The cost of fitting in is resignation to be a follower, not a leader. Going against popular culture in itself sets you apart from the crowd.

Be authentic by identifying your core values and choosing to live by them.

Become a Subject Matter Expert

There are thousands of professionals in every field. Mastering a particular subject makes you know more than your peers. That means you become the go-to person for a consultation and expert advice. For instance, instead of a software developer, you can niche down to be an SME in artificial intelligence or business software.

To become an SME, you have to keep learning to develop a deeper understanding and gain a wealth of experience. Attend conferences, take membership in industry publications to stay on top of new developments.

Be a Risk Taker

The number one lesson all successful business owners and entrepreneurs teach is that you have to be willing to take risks to make an impact. Do not be afraid to evaluate a course of action and risk pursuing it. It will set you apart as someone who makes informed decisions.

Learn to Do the Extra

Another way to stand out is to focus on excellence rather than completing the task. The difference between ordinary and extraordinary is the extra. People that shine strive to deliver beyond expectation. Hard work is not fun. That’s why many do not choose it. No one wants to wake up early on a Saturday morning to go over a project. Learn to be that person that puts thought and effort into what they do. It not only makes you an overachiever but impresses others.


As they say, the journey of a thousand miles begins with a single step. Highly successful leaders and entrepreneurs did not become so overnight. They took small steps each day. So the way to beat the masses is by continually improving. Take a closer look at all areas of your life. Identify those that need improvement and work on them. It may mean polishing your skills and talents to stand out professionally or even taking a personal development training course.

Implement these strategies to stand a head taller than work colleagues and industry peers.

leadership women leadership skills

5 Perfect Ways Leaders are Impacting Change Today

Lead change by influencing it.

There are many examples of thriving organizations that started strong- with excellent leadership, culture, top-notch talent, and a massive client base. But, shortly after selling out or migrating to another location, they rapidly crumble. The problem is usually that of change management.

Constantly changing and devising ways to stay ahead of the competition is crucial for the survival of companies. So, change management is becoming a core skill for leadership.

Today’s blog explores five copybook ways leaders are impacting change in organizations.

Creating Experiences That Introduce Possibilities

Most people won’t change unless they see and understand the need. In effect, leaders that influence change master the tricks that table this proof. One way is creating experiences (a drill/ test run) that show them all the possible benefits of the new system, environment, or other adjustments coming.

Modeling the Change

Crazy as it may sound, did you know employees monitor the leader’s consistency in words and actions to tell what they should believe? The same applies to influencing organizational change. Successful leaders become the first people to adopt the new adjustments. Then, the team will be confident and receptive to take up the same. It is the difference between theory and practice. For the actual change to happen, they must move from concept to reality.

Strategically Leading Decision Making

Leaders are usually in charge of resources and people. Such is an ideal position to make decisions on the projects and initiatives that support the new changes. They choose options that will drive these goals by leveraging this authority.

Influencing Company Culture

Humanity is subject to influence. The things that influence people have the power to change how they act or feel. These sources fall into personal, social, and structural motivation. Leaders that understand these human motivations tap into them to effect change in the organization and the world. An example of a personal motive for employees resisting change can be fear of failure or lack of skill/inexperience to work in a new environment. The role of the leader is to use these as the baseline. Taking a page from coke, they connect to human emotions with creative stories.

Sponsoring the Change Initiative

In January, the world went abuzz following Elon Musk’s endorsement of Signal in a tweet to his followers. Musk’s Signal versus Whatsapp affair is just a demonstration of the power of a leader’s sponsorship on change. In this scenario, leaders act as advocates using their political, financial, or social influence to support a new reform.

Conclusion of the Matter

When it comes to change, doing is more productive than knowing. Those that are successful do so by actions and not intellect. To recap, the top five ways leaders impact change are modeling it, making strategic decisions, advocating, influencing the teams’ behaviors, and showing the value of this change.

business ideas women leadership skills

Factors to Consider When Seeking A One on One Coaching Program for Business

Is one-on-one business coaching only for poor performers or successful employees?  If you are a business owner, would you consider paying for a program? How would you find one that adds value to your business?

If any of these questions pique your interest, here is what you need to know.

Why Coaching for Your Business

Starting and running a business is more complex than it sounds. Many entrepreneurs attest to launching a business only for it to fail within its first year of operation. The reason being there is more to learn and apply about business development. The mistake people make is to assume they can teach themselves. Sure, there is a ton of information available online but, it’s not specific to your business needs.  That said, business coaching programs provide custom advice and applications that will benefit both the team and the company.

They will help to unlock your employees’ potentials and improve the work output.

Factors to Consider in a One-on-One Coaching Program

The truth is all coaches are not the same. Some are better than others. So what should you look for when shortlisting a coaching program for your business?

The Experience

This one is a no-brainer. Before hiring any person, the first aspect we all want to be sure of is how far they have walked the journey. And in business coaching, it is so much more vital. You need to know that your mentor is a business owner who will use his talents and experience to grow yours because it will translate into how comprehensive the program will be.

What’s in the Package

Before signing up for a program, find out what is on offer. It is the only way of knowing how meticulous the course is. Explore the details of the training to ensure they are practical and can apply in the real world.


Learning is only successful if the lessons can translate into clear outcomes in the real world. Any suave consultant can share ideas and head knowledge but what you want is someone with formal training. A great coaching program uses scenarios and examples that you can relate to your business. This way, the lessons can align with the operations of the company.

Framework for Tracking Progress

An excellent coaching program will also have a proper way of tracking the measures you implement. It must have a framework for determining success by helping you set goals, remain accountable, and find solutions when not reaching those goals.

Does it Have a Research Foundation?

Another way to authenticate a coaching program is to figure out its foundation. The best education curricula usually have their basis on extensive research. The same should apply to business coaching. Find out if the model they use has research backing and if it has gone through successful implementation-testimonials.

Overall coaching is the modern way of improving employee performance and long-term business success. You can use these pointers as criteria to sift through the massive online coaching programs until you find the right fit.

Do you know other factors that can help narrow down the search for authentic one-on-one coaching programs for businesses? Do share in the comments.